- Trusted SEO Partner
#1 SEO Agency
for Real Estate Investors
for High-Quality Motivated Seller Leads
Get Your Free SEO Audit
- Why SEO?
Why Use SEO
as a Real Estate Investor?
SEO is the best lead source for the cost because it creates a long-term, sustainable pipeline of motivated seller leads without the ongoing expense of paid ads or direct mail. Once your website ranks for key seller keywords, leads come in consistently without paying for each click or call. Unlike PPC or cold outreach, where you’re constantly spending to generate new opportunities, SEO builds momentum over time meaning your cost per lead actually drops the longer you invest in it. Plus, SEO leads tend to be the highest quality because they’re inbound sellers who are actively searching for help and ready to take action.
- What Services We Offer
How We Use SEO to Get Motivated Sellers
1. Market and Keyword Research
2. Website Audit and SEO Foundation Setup
- Full audit of your existing website (Carrot, WordPress, or custom).
- Fix technical SEO issues like site speed, mobile responsiveness, and crawl errors.
- Optimize site structure for search engine indexing.
3. On-Page SEO Optimization
- Optimize title tags, meta descriptions, headers, and images.
- Create or enhance local landing pages targeting city-specific keywords.
- Add conversion-focused content to guide sellers toward calling or submitting forms.
4. Local SEO Optimization
- Claim and optimize your Google Business Profile.
- Build citations and local backlinks to boost local search rankings.
- Ensure your business appears in Google’s local 3-pack for relevant searches.
5. Content Creation & Blogging
- Create SEO-optimized blog articles focused on seller pain points and local keywords.
- Develop seller education content to build trust and authority.
- Add FAQ pages, testimonial pages, and seller guides.
6. Link Building & Authority Growth
- Earn high-quality backlinks from local websites, industry directories, and niche blogs.
- Focus on ethical, white-hat link-building strategies that improve long-term rankings.
- Build your site’s domain authority to outperform competitors.
7. Conversion Rate Optimization (CRO)
- Optimize calls-to-action (CTAs), lead forms, and phone call buttons.
- Improve page layouts for mobile and desktop visitors.
- Ensure every visitor is guided toward becoming a lead.
8. Monthly SEO Maintenance & Optimization
- Regularly publish new content and blog posts.
- Monitor keyword rankings and traffic trends.
- Make ongoing adjustments to content, keywords, and site structure for better results.
9. Transparent Reporting and Lead Tracking
- Monthly SEO reports showing rankings, traffic growth, and leads generated.
- Track lead volume, lead sources, and cost per lead through call tracking and form submission analytics.
- Clear ROI measurement tied directly to motivated seller leads.
10. Ongoing SEO Strategy Adjustments
- Continually refine strategies based on changing algorithms and market trends.
- Expand keyword targets and geographic reach as your business grows.
- Stay ahead of competitors with proactive SEO innovations.
Why This Process Works
Each step of our process builds toward one goal: positioning your business as the top solution when motivated sellers in your market search for help online. From foundational setup to continuous growth, our service transforms your website into a consistent, low-cost motivated seller lead engine.
Best Leads at the Lowest Cost
- Reviews
How We Use SEO to Get Motivated Sellers
5 ★
5+ Years
We Help Investors Dominate Their Markets
For over 5 years, we’ve been the secret weapon behind successful investors across the nation. Our data-driven approach and industry expertise have generated over $500M in deals for our clients.
5+
100%
Client Satisfaction
Proven Track Record
Over 5 years of helping investors achieve consistent, scalable growth through strategic digital marketing.
Industry Expertise
Results-Driven Approach
- FAQ
Got Questions? We Have Answers
What is SEO and how does it help me get motivated seller leads?
Search Engine Optimization, or SEO, is the process of improving your website’s visibility in search engines like Google so that when motivated sellers search for terms like “sell my house fast” or “we buy houses in [city],” your website appears at the top of the results. This matters because people searching online are typically in a decision-making phase—they’re actively looking for help to sell their property.
Unlike outbound strategies like cold calling or direct mail, SEO brings inbound leads—people who are raising their hand and saying, “I need help now.” This makes them higher quality and more likely to convert. SEO is not a quick-fix solution like paid ads; instead, it’s a long-term strategy that builds authority and trust with both Google and potential sellers over time. Once your site ranks, you benefit from a steady stream of motivated seller leads without the ongoing pay-per-lead costs.
How long does SEO take to work?
One of the most common questions real estate investors ask is, “How fast can I get leads from SEO?” The honest answer is: SEO takes time, but the results are worth the wait. Generally, in less competitive or mid-sized markets, investors can start seeing ranking improvements and leads within 3 to 6 months. In larger, highly competitive metro markets, building strong rankings can take 6 to 12 months or longer.
Unlike PPC campaigns where you flip a switch and get traffic immediately (but pay for every click), SEO is like building a house—it requires a solid foundation, quality content, and time for Google to trust your site. Once that trust is built, your rankings stabilize and grow, leading to consistent, passive lead generation that compounds month after month without increasing costs.
Is SEO better than Google Ads or PPC for real estate leads?
Both SEO and PPC (Google Ads) can generate motivated seller leads, but they operate very differently. PPC allows you to appear at the top of Google almost instantly—but you pay for every click, often $30 to $80+ per click in real estate markets. Once you stop paying, your leads disappear immediately.
SEO, on the other hand, is a long-term asset. You invest in optimizing your site and creating content, and once you rank, those leads come in consistently without ongoing per-click costs. Over time, SEO typically delivers leads at a fraction of the cost per deal compared to PPC. Additionally, SEO traffic tends to convert better because sellers trust organic search results more than paid ads.
If your goal is sustainable lead generation and long-term business growth, SEO is the smarter investment.
What keywords should my site rank for?
Choosing the right keywords is critical for SEO success. As a real estate investor targeting motivated sellers, your website should focus on keywords that sellers are actually typing into Google when looking to sell. These include phrases like:
- “Sell my house fast [city]”
- “We buy houses [city]”
- “Cash home buyers [city]”
- “Sell inherited house [city]”
- “How to sell my house as-is in [city]”
We also target long-tail keywords, which are longer, more specific phrases that may have lower search volume but convert extremely well. Keyword strategy is about finding the balance between high-volume, competitive terms and easier-to-rank, localized opportunities.
Can I do SEO myself, or should I hire someone?
Technically, yes—you can learn and implement SEO on your own. However, SEO is a highly specialized skill that requires understanding search engine algorithms, keyword strategy, technical optimization, content creation, and backlink building. Plus, Google’s algorithms change regularly, requiring ongoing updates to your strategy.
For most real estate investors, their time is better spent closing deals rather than learning SEO full-time. Hiring a professional allows you to leverage proven strategies and skip the learning curve, ensuring you get results faster while focusing your energy where it matters: talking to sellers and closing deals.
What’s the cost of SEO compared to other marketing methods?
SEO typically involves a monthly investment, often ranging from $500 to $2,000+ depending on your market size and competition. This may seem expensive at first glance, but it’s important to consider long-term ROI. Unlike paid ads or direct mail where you pay continuously for each lead, SEO is a one-to-many investment. Once your website ranks, leads flow in without ongoing costs for each visitor.
Over time, SEO consistently delivers the lowest cost per lead and per deal compared to paid ads, cold calling, or direct mail. You’re building a lead generation machine that compounds in value the longer you invest in it.
What kind of content do I need for SEO?
Google rewards websites that provide valuable, relevant content to users. For real estate investors, this includes:
- Location-specific landing pages targeting each city or neighborhood you buy in.
- Blog posts answering seller questions and addressing common pain points.
- Testimonials and case studies to build trust.
- FAQ pages answering common seller concerns.
- Pages targeting niche situations like inherited property, foreclosure, or selling a house with tenants.
Quality content not only attracts Google’s attention but also builds credibility with motivated sellers, increasing your conversion rate once they land on your site.
What’s “local SEO” and why is it important?
Local SEO focuses on optimizing your online presence for searches tied to your specific geographic market. For real estate investors, this is crucial—motivated sellers don’t search nationally; they look for a local solution.
Local SEO involves:
- Optimizing your Google Business Profile.
- Building citations in local directories.
- Generating local reviews.
- Earning backlinks from regional websites.
- Creating content that targets local keywords and neighborhoods.
Dominating local SEO means when sellers in your market search online, your business shows up ahead of national competitors and other investors.
What results have you personally seen from SEO?
Speaking from experience, SEO has been the single most effective and affordable lead source in my own real estate investing business. Compared to PPC, cold calling, and direct mail, the quality of SEO leads stands out. Sellers who find me online are serious—they’ve searched for help and want to work with someone they trust. This results in higher close rates and more profitable deals.
My personal cost per lead through SEO is consistently lower than any other method, and these are inbound leads coming to me 24/7. SEO is why I’m passionate about helping other investors build the same system—it’s not theory; it’s what fuels my own business.
Ready to Dominate
Your Local Market?
Get a free SEO audit and discover exactly how we can help you generate more
qualified seller leads and grow your investment business.
Get Your Free Marketing Audit
dawson@djsinvestment.com
- Business Hours
Monday–Saturday: 8:00 AM — 6:00 PM CST
We help real estate investors dominate their local markets with proven real estate SEO and digital marketing strategies. From search engine optimization to complete branding solutions, we’re your trusted partner for consistent growth and motivated seller leads.
- dawson@djsinvestment.com
Services
- Market and Keyword Research
- Website Audit and SEO Foundation Setup
- On-Page SEO Optimization
- Local SEO Optimization
- Content Creation & Blogging
- Link Building & Authority Growth
- Conversion Rate Optimization (CRO)
- Monthly SEO Maintenance & Optimization
- Transparent Reporting and Lead Tracking
- Ongoing SEO Strategy Adjustments
Resources
- Case Studies
- Blog
- SEO Checklist
- Industry Reports
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- Our Team
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